05-22-2009, 10:31 AM
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#1 (permalink)
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DTVUSA Member
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Cable Company's losing 1 million customers a year
Is this a result of Internet TV, poor service by cable providers, or circumstances from the economy?
Quote:
Cable TV losing 1 million customers a year
May 22nd, 2009, 9:29 am · Post a Comment · posted by Tamara Chuang, a.k.a. The Gadgetress
Losing 1 million customers a year can’t be good for business. But when you’re so on top of the industry like the cable TV companies, it’ll take more staggering losses to lose your big lead.
The U.S. cable TV business serves 66 million customers and will remain the dominant paid-TV service for the next decade, predicts Mike Paxton, an analyst who watches the TV industry for market researcher InStat.
While newbies like telecom-based Verizon FiOS TV and AT&T U-verse have a lot more momentum and growth, those won’t be taking over in our lifetime, Paxton said. “Unless you’re 15,” he added.
TV services
Cable TV
66 million
Satellite TV
30 million
Telecom (FiOS/U-verse)
3 million
Broadcast
14 million
Total
113 million
Source: In-Stat
“Our U.S. forecast for the total households (ordering cable) is going down about 1 million a year,” he said.
You can’t blame the Internet for the declines, even as more people tune into free video sites online, like the TV-show heavy Hulu.com. Paxton has seen no evidence of this, “and we’ve been watching it very closely for six months.” Those niches, by the way, appear to be people who also subscribe to cable or satellite TV. “It’s an additive thing,” he said.
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