Quote:
Originally Posted by staticMHZ
After the DTV transition they'll be getting plenty. More then they can chew. |
Despite the problems with
OTA DTV, the numbers are growing again for the percentage of people watching it.
I saw a Nielsen book from April 2009.
OTA had gone up from 7% to 11% over the last couple of years. These stats say it's pushing over 12% now. I would not call that running away. That is a 76% increase. If there were 113 viewers two year ago, that would mean there were about 8 million households watching
OTA. Now it's 14 million.
In the same time the article says cable lost about 2 million. So they had 68 now 66, or about a 3% decline.
I am making some assumptions on my number on what was going on two years ago, but still they are probably within a percentage point.
So cable lost 3% and
OTA gained 5%. I am sure part of cable's losses were to satellite, but some were to
OTA as I see it too often stated in forums people turned off cable.
Maybe in a good economy we might see people say the heck with the antenna, after all that is how cable got their start 25 years ago. But I don't think the climate is right for that at the present.
