divxhacker

I don't think he got a "per-item" commission - would cost the manufacturer too much over what they have paid. It was just for each version of the commercials that were run, per promotion. He probably also got a "third party name endorsement" check for the manufaturer using his name on the products. The family wouldn't get any more money than what they've already gotten.

They'll probably need to sue the airline and the luggage rack manufacturer, as well as the airport's physician; if the death was a result of a untreated traumatic injury resulting from the rough landing. They could get some money there.