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Originally Posted by bicker
I don't think this was ever a matter pertaining to the advertisers.
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IMHO, networks are all over this because most rented or sold DVRs today have the capability to skip past commercials.
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DVRs' ad-skipping function takes aim at the primary revenue source for the broadcast nets
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Despite its clear victory, Cablevision chief operating officer Tom Rutledge said the company is not impervious to Hollywood's concerns.
"We are mindful of the potential implications for ad skipping and the concerns this has raised in the programming community," Rutledge said in a statement. "We believe there are ways to take this victory and work with programmers to give our customers what they want -- full DVR functionality through existing digital set-top boxes -- and at the same time deliver real benefits to advertisers."
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Quoted from same story:
TVNEWSDAY - VHF: Now Everything You Know Is Wrong
