Just curious what everyone else thinks. I know that the ATSC-MPH standard is free but is there really a need to have capability built into telephones for watching TV? If I need TV, I watch YouTube videos over my Iphone. So easy, plus I can choose what I want to watch. Can't quite do that with mobile DTV from what I understand, there's channels to choose from, but it's not a direct stream that you can do this with, right? Anyway, I'm taking bets, you guys think it's going to last?