What is it you want in internet television? Me, I want to be able to tune in to any station and watch it live if I want to. This includes cable stations and even movie channels. These networks should move to an advertising supported medium that has worked since the industry started. I also think the whole industry should take a step backwards and adopt a sponsorship advertising model rather than breaking up the show with tons of ads. In my opinion all this does is annoy the average person who is way more interested in seeing the show than they are an ad they have seen 20 times that week already.
When it comes to advertising, less is more in my opinion.