Quote:
Originally Posted by bicker
The upfront negotiations are almost all completed, now. Most networks are facing 10% less revenue than past years, some as much as 15% less.
Some of that will come out of profits, but they cannot take that much out of profits before the credit starts evaporating. So expect to see a lot more cost-cutting in response to advertisers seeing less value from their commercials.
I think commercial avoidance and commercial ineffectiveness are going to continue wreaking havoc on the industry.
|
Just a couple of articles on that too from my feeds
CBS TV Revenue Down 10% - 2009-08-06 16:39:53 EDT | Broadcasting & Cable
Entravision Revenue Down 23% - 2009-08-06 09:52:53 EDT | Broadcasting & Cable
Quote:
|
For example, it was revealed this week that Heroes will have to trim $300K of cost from every episode.
|
That's a lot! They do have a big cast though.
Less advertising throughout
