09-16-2008, 05:17 PM
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#1 (permalink)
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Administrator
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Cox disables "fast forward" option for ABC VOD service
Source: Video-on-demand deal bars ad skipping: WSJ - MarketWatch
Quote:
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Walt Disney Co.'s two big TV networks, ABC and ESPN, have struck a deal with cable operator Cox Communications Inc. to offer hit shows and football games on demand, but with the unusual condition that Cox disables the fast-forward feature that allows viewers to skip ads, according to a media report Tuesday.
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I can't believe Cox agreed to do this, and at the expense of its customers. I understand that advertising is the crucial element that allows ABC to offer shows free of charge to be downloaded whenever a customer wants through the Cox VOD service, but they need to be more creative rather than forcing the consumer to watch ads. |
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