According to a report from research firm iSuppli, pay-TV households–like those subscribing to DirecTV, Time Warner Cable, Dish, or Comcast–in the US declined by nearly 380,000 in the second quarter of 2011 alone.
“Total U.S. TV subscriptions in the second quarter—the latest time in which full ﬁgures are available— decreased to 100.9 million, down from 101.4 million in the ﬁrst quarter,” according to the report.
These numbers represent subscribers in three areas of pay-TV: cable, satellite video and Internet Protocol TV (IPTV). However, the losses come from the former two, as IPTV made gains...
...For their part, cable and satellite companies have put up a dogged fight. Cable providers, for example, have adapted, recouping some of their losses from high-speed data and voice services. Satellite companies like DirecTV corner the high-end market with sports packages.
Yet demand for video packages has begun to go out the window as consumers can get high quality video entertainment cheaper and for a la carte prices. As demand contracts and the sophistication and content offerings of Internet-based services increase, the pay TV model is bound for a day of reckoning