'Secret Millionaire' Debuts with Multi-Millionaire Artist Scott Jacobs
by, 06-05-2012 at 05:44 PM (1797 Views)
A new season of ABC's Secret Millionaire began Sunday evening, and it was met with very soft ratings numbers, meaning not a whole lot of people tuned in to watch the show. In fact, it had a 1.5 rating among adults 18-49, which is the key demographic that networks and sponsors look at. It is a shame really because I find the show to be enlightening, heartwarming, and educational.
The premise of Secret Millionaire is that some wealthy person decides to move in to a raunchy or otherwise rundown neighborhood for a week and seek out charities or groups that promote good things or help the low income or homeless people in the community. At the end of the week, the millionaire reveals him or herself to the people they've met and make a donation.
The donation amounts are up to the millionaire. I have to admit that sometimes I don't think too much of the paltry sum donated. If you're a millionaire, and you are doing this show, then you should be prepared to make some hefty gifts. I have seen some, however, give out what I just do not think is much, while other millionaires have stunned me with their generosity. Of course, I am sure these are all tax write-offs, but regardless, a lot of people are being helped.
The season premier was the first one that featured a father and daughter. Artist Scott Jacobs took one of his daughters along for the adventure. By her own admission, Alexa Jacobs had no sense of the value of the dollar, not to mention she'd never cleaned a toilet before. On her first day out, she was in tears. What she spent without thought for getting her nails done was a week's meals for someone she'd met. It was a wake up call for her.
Jacobs himself admitted he had never done anything service oriented and had no clue life was as bad as what he saw during the experience.
I hope the Jacobs family continues to widen their horizons, including Alexa perhaps evolving into a more humanitarian type of young lady. She set the tone for this episode by not acting like a diva princess, but by opening herself up to the fact that she'd been living in a cocoon of sorts.
People might criticize this type of show, but what is really important is that people with hardly anything are being helped. I hope the ratings pick up so that more in need can luck out by meeting other secret millionaires.