Two Icons, Shatner and Kodak, See the End in Sight

I grew up in Rochester NY. Kodak and Xerox drove the economy. People earned decent livings working for both of companies. Both fell because they failed to see the digital future, even though they invented it. Xerox invented the first personal computers, and Kodak made the first digital camera. Mangement in both cases didn't carry through. It's a sad day in Rochester.

Incredible, when companies aren't able of get the feedback of customers and get adapted to the changes , the same would occur to automotive industry in michigan, the worldwide now wants an car that be compact, spacious and fuel efficient, not the biggest trucks than gives shame heard 2 km per litre with engines v 8 and 5.8 engines, a normal person driving in city rarely would take advantage of such big engines so is ridiculous big engines for the modern life now.if doesn't gets adapted automotive industry in america the japanese automotive industry would made that gets into bankruptcy gm, ford, dodge, etc .

Europeans industry got the message and ie peugeot, citroen now are doing smaller engines BUT with the power and force of a big one, my car have a engine 1.6 and the hp power is 108 hp but the engine is enough dynamic for have two modes sports and snow one.


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Xerox's were just one of the first few PCs, although they were not home PCs. It is interesting to note that the graphical user interface which defined Apple throughout the 80s and 90s was originally developed by Xerox. Then Apple copied it and marketed it, oh the irony...The moral of the story is this - innovate or die. There are few companies that can just rest on their old products. They have to keep bringing out new ones and changing the game otherwise the other guys will. Kodak is finding this out the hard way. Everybody is doing digital better than they are, in particular Canon and Nikon. TiVo, although not as long lived as Kodak, will head down the same path because the DVR has been done and played out already. Today they are already fast becoming a patent troll instead of an innovator. Their latest DVR is pure yawn. Ceton corporation and Microsoft are going to eat their lunch with the new "Q" DVR unveiled at CES.