Could it be the end of the line for two great TV icons? According to today's headlines, it just might be.
William Shatner's enterprising Negotiator persona for Priceline is ending with a riveting bang in a commercial that sees his character coming to an explosive end, or so they say.
Christopher Soder, CEO of Priceline.com North America, stated that the company is going in a new direction, switching from a name your own price to a fixed price service. Ultimately, Shatner's identification as the Negotiator was just too strong to segueway into another role.
Shatner debuted as Priceline's spokesman 14 years ago and he even got his Star Trek pal
, Leonard Nimoy, to join the party for a couple of years.
Still, while the end is supposedly final, the company isn't ruling out a return either.
On another front, one of the most recognizable advertisers on television, Kodak, has filed for bankruptcy, and many don't hold much hope for the company. The company began to have problems in the 80s with the advent of Fuji's emergence in America, and then the dawning of the digital age and increased competition all the way around has caused them to lose their number one spot in the photography world.
Those old enough to remember recall Kodak as an integral part of their lives, beginning with Brownie cameras in the 50s and 60s. They'll remember Michael Landon as the spokesperson for many years, plugging the Kodak brand with his then wife Lynn and their children. They'll remember Paul Anka singing about Kodak bringing "the times of your Life," to users, which became the brand's theme song.
Kodak has been a time of a generation's life, and if they are unable to recover, it will definitely be a sad reality.