Holy Merchandising! It's 1960s Batman and Robin!
Earlier this month, Warner Brothers Consumer Products (WBCP) announced that they have a new licensing program for the popular and iconic 1960s superhero TV show, Batman! The series starred Adam West as Bruce Wayne aka: Batman and Burt Ward as Dick Grayson aka: Robin.
For Baby Boomers and new fans of the show thanks to endless syndication of the series through the years, this means the chance to own all kinds of toys, action figures, and other memorabilia from the program.
The licensing arrangement, announced in advance of the 2012 Licensing Expo that takes place later this week in Las Vegas, includes not just Batman and Robin, but favorite villains such as The Penguin (Burgess Meredith), The Joker (Cesar Romero), and The Riddler (Frank Gorshin). Even the many Cat Woman faces could become part of the merchandising. During the course of the series and the original movie, there were three women who played this female nemesis: Julie Newman, Eartha Kitt, and Lee Meriwether.
Until this new licensing campaign, the Batmobile has been the only gadget available for merchandising. Now, though, items like the Bat-phone can be developed and sold. There is a long line of gadgetry that can be produced to please lovers of the Batman world.