Style Network and TV One Join Other Cablers in the Rebranding Game
2012 might be called the year of network rebranding as more entertainment corporations rethink their approach to imaging. Some networks have already begun using new logos and mottos to try to catch the interest of viewers looking for creative content to keep them satisfied. TVLand and E! are just two of those who have launched new identities, so to speak, and now Style and TV One are doing so as well.
The Style Network wants to lure in the younger demographics by promoting itself as a pop culture entity. It will officially unveil its new logo and tagline of "Work it. Love it. Style it." on June 25. New programs focused on fashion and style will also premier, including Pop Style. This show features looks at what is new and hot in fashion.
Meanwhile, TV One is also revamping itself. The station's focus is on African-Americans and will soon have “Where Black Life Unfolds” as its upfront catchphrase. Like Style, the channel will debut new shows with its new presentation. One of those is R&B Divas, a show that centers around five rhythm and blues stars.
Both Style and TV One have a lot of female viewers and both hope to draw in even more by making it clearer as to what they have to offer.
Rebranding has been quite successful for some, like the History Channel, while questionable for others. The Sy Fy Network falls into the uncertainty realm. With so many cable networks fighting for ratings, the odds are that more rebooting of channels already out there will take place.