'Longmire' Shoots High, 'Project Runway' Shadows, and 'Dancing with the Stars' Teases

Headline stories from Hollywood this week include ratings news for A&E's Longmire, Project Runway's new marketing ploy, and an announcement centering on the upcoming all-star edition of Dancing with the Stars.

Longmire, which is somewhat of a modern day western that takes place in Montana, is proving to be the most successful premier show of the season for cable television. Sunday's seventh outing for the Robert Taylor drama drew in 4.5 million viewers. That is 10% more than the previous week.

Meanwhile, Lifetime's Project Runway is doing more than advertising on television this year. With an expanded marketing budget, not only are there more ads to promote the series during the upcoming go around, but passersby on the west side of Manhattan will get to experience the famous white scrim effect in person. The scrim is seen in each episode during the runway shows. Giving a shadow silhouette, it is the screen that models walk and pose behind before actually coming into view and walking the runway. Now a scrim is being placed on the High Line in a park transformed from an elevated freight line. The 20-foot long piece will be interactive, allowing people to walk behind it, pose, and have their pictures taken.

Finally, ABC plans to announce the casting for the new season on July 27 during the Television Critics Association press tour. It is unclear whether the all-star season will debut early in July or if the returning celebrities are simply being given more time to train before a regular fall start in September. Rumors on who might take part in the show include Mario Lopez, Joey Lawrence, and Bristol Palin.