"From time to time we may struggle with content that crosses the line in one area or another," said Jeff Simpson, CEO of KSL’s parent company. "The dialogue might be excessively rude and crude. The scenes may be too explicit or the characterizations might seem offensive. For our brand, this program feels inappropriate on several dimensions, especially during family viewing time."
The show's plot surrounds a gay couple (played by Andrew Rannells and Justin Bartha) who make plans to raise a child together. They later meet Georgia King’s character, Goldie, who eventually becomes the couple’s surrogate mother.
KSL’s and it's parent company, Bonneville International, owned by the LDS church, has a long history of refusing to broadcast offerings it finds "offensive". It has also refused to show "The Playboy Club" in 2011, "Coupling" in 2003, and for years has not broadcast NBC "Saturday Night Live" for the same reasons.
One Million Moms has also criticized "The New Normal", saying it reflected flawed morals when defining marriage. One Million Moms also has issues with Bobby the Walrus in this Skittles commercial:
The show is scheduled to premier on September 11, 2012 at 9:30/8:30 central time. Morally depraved Utah viewers who would still like to watch the show can catch it on NBC.com, and it will most likely be broadcast at a later date on another Utah station, most likely KUCW-30, Utah's CW affiliate. CW-30 also picked up "The Playboy Club" last year during its very brief run, and has been broadcasting "Saturday Night Live" to grateful viewers for years.