DirecTV subscribers were unable to watch the Utah-Northern Colorado game on August 30th, as Pac-12 Network couldn't reach an agreement with the American satellite television provider.
DirecTV aired the Arizona State-Northern Arizona game that same Thursday night, and also holds exclusive rights to 20 Pac-12 football games this season. Due to failed negotiations, however, Pac-12 put out a letter to fans which urges them to switch providers if they wish to continue viewing the numerous sporting events that can usually be watched on their network.
"If you're one of the fans who won't be satisfied without Pac-12 football, or our more than 135 men's basketball games and hundreds of other live events, we recommend finding Pac-12 Networks with another television provider," said the letter to fans.
That same day, Larry Scott from Pac-12 discussed the issue in greater detail, and explained that DirectTV had failed to address the matter in a constructive way.
"We want fans to know if they have options, they ought to seriously consider them if they want to get football, basketball and all of the Olympic sports", Scott added. He also mentioned that fans should explore all options when it comes to viewing their favorite sporting events, and that other television providers may be able to come through for them. "Fans will vote with their pocketbook. If people want it, which I believe they will, and if they're not satisfied with their current service provider, they'll find one that does satisfy them", said Scott.
Some of the cable companies that Pac-12 Network has managed to work out deals with include Comcast, Time Warner, and Bright House. In the end, Scott concluded that most people are open to new solutions that will allow them to keep watching their favorite games and events. "At the end of the day, they just got to decide what customers want."