Pac-12 Vs DirecTV: No Deal Yet

New minor developments in the Pac-12 vs DirecTV dispute have emerged, although the two companies have not yet come to an agreement. According to industry media sources, DirecTV released a statement a few days ago, in which they explained that they are ready to provide Pac-12 programs to subscribers who want it, but the Pac-12 Network needs to agree to some of DirecTV's terms first. DirecTv has asked for better prices that are comparable to those offered by other sports networks, or to allow Pac-12 fans to buy the channels separately or purchase each individual game on demand.

In the meantime, Pac-12 Networks have reached a carriage agreement with telecommunications company SureWest, which serves the Greater Sacramento Valley and the Kansas City region. SureWest is known for recently launching "SureWest Sports Show", which was the first TV program to highlight Sacramento region's youth and high school sports.

The dispute has all the ingredients of a true rivalry, from tension, to suspense and anticipation. Unfortunately, while sports fans await a resolution, none of the two rivals look like they're willing to cave in, at least not for the time being. Each company has insisted that accepting the deal proposed by the other would interfere with their current business strategies, but that it would also be unfair to their other clients, who have accepted much more convenient deals.

With each passing week, it seems less and less likely that a carriage deal will be signed this year between Pac 12 and DirecTV. Pac 12 commissioner Larry Scoot has talked to the press quite a bit this past week, each time stating that he is hopeful that some sort of deal will be made soon, but without providing any conclusive details on whether or not a deal is currently in talks. Scott has also said that the main impediment concerns pricing and that Pac-12 has offered DirecTV a deal similar to the one they already have with DISH, who declared it "fair and a great value".