Blair Westlake, Corporate Vice President for Microsoft’s Media & Entertainment Group, recently interviewed
with FierceCable regarding Microsoft’s global campaign for live programming. The company is working with major providers such as Comcast, Verizon FiOS and AT&T U-verse among others to bring live programing apps to the Xbox. Rather than pursue its own path as a virtual Multiple System Operator, Microsoft is opting for a distributor role, providing programming in collaboration with cable companies and utilizing the technology of the Xbox Kinect.
Microsoft’s Xbox is already one of the most widely used Internet devices in the world. By adding live programming, the system is capitalizing on interactive motion and voice features through Xbox Kinect and changing the approach to television. Kids will be able to engage with television shows such as Sesame Street, broadening their experience with a new range of educational opportunities.