More Black Friday criticism emerges as we approach what has been dubbed "the busiest shopping day of the year", a title many would disagree with. Time Magazine reported that the Sunday before Christmas is actually the busiest shopping day of the year, which means that not everyone finishes their Christmas shopping a month in advance. Some retail analysts have even gone as far as to call Black Friday "irrelevant". This may sound shocking, especially since sales figures show that more and more people spend money shopping on Black Friday, each year.
Time has put together a short list
of reasons why Black Friday is losing terrain, in spite of the growing number of people who shop on this day. One important reason is that most doorbusters and significant discounts apply only to a limited number of products, and usually run out before everyone interested has purchased an item. In the grand scheme of retailing, doorbusters have a relatively small significance, and many shoppers who came for the product in question will actually end up buying something entirely different, and obviously, more expensive.