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Neilsen Ratings show 500 Million fewer primetime viewers this weekend compared to Neilsen Ratings show 500 Million fewer primetime viewers this weekend compared to
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Old 06-17-2009, 03:12 PM   #1 (permalink)
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Default Neilsen Ratings show 500 Million fewer primetime viewers this weekend compared to
compared to last weekend. Is this due to the digital transition?

Quote:
The all-important Nielsen ratings indicate only a slight decline. Compared with the previous weekend, about half a million fewer viewers were watching in prime time on Saturday and Sunday. The declines could be related to digital TV, or they could be more banal, a result of warmer weather or fewer high profile sports events on TV.
http://www.nytimes.com/2009/06/18/te...ref=technology
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Old 06-17-2009, 04:27 PM   #2 (permalink)
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Or it could be Nielsen neglected to count the digital viewers again
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Old 06-17-2009, 05:43 PM   #3 (permalink)
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hehe these new smileys crack me up.

That article really avoids pointing a finger at the digital transition for any drop in ratings, but the facts are

post transition: first weekend ratings have significantly dropped by a half billion

how can the New York Times note, "Nielsen ratings indicate only a slight decline". Sounds like an understatement, but whadoiknow.
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Old 06-17-2009, 08:18 PM   #4 (permalink)
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Or it could be Nielsen neglected to count the digital viewers again
There had to be a loss of viewers that got caught in the "Hidden" transition of station flash cutting back to VHF.

But I tend to also agree strongly with 1inxs about Nielsen lacking accuracy on many occasions.
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Old 06-19-2009, 02:22 AM   #5 (permalink)

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As I've been saying, you can't watch what you can't receive! They are going to feel it more than they think.
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Old 06-19-2009, 08:53 AM   #6 (permalink)
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As I've been saying, you can't watch what you can't receive! They are going to feel it more than they think.
They already have......
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Old 06-19-2009, 09:44 AM   #7 (permalink)
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Doubt it's related to the DTVT, but still, I don't get how these kinds of things can be inaccurate, isn't there a simple way to tell at a glance how many people are looking at one particular channel?
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