"We believe that launching Bounce TV utilizes our digital spectrum in a strategic and meaningful manner," commented LIN Media Executive Vice President Scott M. Blumenthal. "Bounce TV will be a great vehicle for our stations to serve this underserved audience while delivering the critical Adult 25-54 African American demographic to our advertisers."

RBR-TVBR observation: Strong broadcast stations will find ways to fully utilize their allotted spectrum as the 21st Century progresses. That is why strong broadcasters will not volunteer to auction off that spectrum for a one-time pay-off. This is so clearly in the public interest that the FCC should be leading the chorus of praise for the partnerships making Bounce TV possible.
Bounce debut illustrates value of DTV capability - Radio & Television Business Report