Price Points: Pay TV Risks Losing Gen Y

Price Points: Pay TV Risks Losing Gen Y

This is a discussion on Price Points: Pay TV Risks Losing Gen Y within the DTV | HDTV Chat forums, part of the Over-the-Air (Antenna TV) category.

Results 1 to 2 of 2
  1. #1
    Join Date
    May 2010
    Monument, CO
    Blog Entries

    Price Points: Pay TV Risks Losing Gen Y

    From The Article:
    If basic cable programmers are in fear of losing young customers due to soaring cable subscription prices, premium-priced pay television programmers could be at greater risk.

    A new study says pay TV programmers are at risk of losing young TV viewers/consumers 18-29 -- so-called Generation Ys, about 70 million strong -- due to growing price sensitivities for all kinds of subscription television. Pay-TV networks monthly prices are added on top of existing packages for basic cable programming channels.

    A study by independent research group for Ideas & Solutions!, a marketing consultancy, says 69% of the on-the-fence young cable customers, classified as "at-risk" responders, and 61% of those described as "leaners," say the expense of pay-TV networks is the main reason they would consider discontinuing their service.
    Read More: MediaPost Publications Price Points: Pay TV Risks Losing Gen Y 06/02/2011

  2. #2

    Blogger: Orry's Orations

    Join Date
    May 2009
    On the planet Earth
    Blog Entries

    I'm waiting for the day when cable *lowers* their pricing. I want to see the premium channels cut back. It's just insane what HBO and Showtime charge.


Related Topics and Posts

  1. Why do I keep losing KGO channel 7 - DTV | HDTV Reception and Antenna Discussion Forum
  2. Price Points: Pay TV Risks Losing Gen Y - All Other Cable and Satellite Providers Forum
  3. Philips claims first AC-powered OLED module, points the way to cheaper, more reliable - Off Topic Forum
  4. ESPN seems to be losing it... - Sports Talk Forum

Quick Reply Quick Reply

Click here to log in

George ___________ was the first president of the United States (Answer this question correctly, it is used to stop spammers)

Tags for this Thread

Share this Post

Join DTVUSAForum

The leading television and technology community discussion site, join today!

DTV USA Forum is the best source of television
and technology troubleshooting advice from a community of experts and members.

Back to top