On the individual channel plots, you are in the lower right corner and the transmitter is depicted on the left margin. Intervening terrain and it's effect on signal strength are then depicted.
WKOW has 1,000
kW ERP, not 100
kW. Due to a directional antenna, only 863
kW is directed in your direction. WISC uses an omni antenna at 603
kW.
Low-VHF bend more easily "over the horizon" than does UHF. However, it is highly susceptible to noise and interference, both natural and man-made, on
DTV broadcasting. Only about 35-40 full-power
DTV stations nationwide remain on low-VHF.