Quote:
Originally Posted by Orrymain
I suspect we'll see more of this. Stations have a vested interest in this digital thing and whether or not it works. IF we can't see their stations, their ratings are going to tank. I've been saying that all along.
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Orry, good point, but I banking on the cable and satellite networks still supplying 88 to 90 % of the house holds that don't experience these problems.
I absolutely have found no evidence the cable or sat providers lobbied, gave money or otherwise stuck their nose in the
DTV Transition. They were more in a position of watching at the hangman's rope was reeled out. All they had to do was watch, then hit the air with ads. They simply are taking advantage of a niche they already had, poor
OTA reception. It was actually and I am sure you remember Orry that the original purpose to get cable TV was not to cable networks, but to get locals without an antenna or for those that any antenna gave only a snowy picture. Cable only networks came later. So I see no conspiracy on the cable company's part. They are just using their original niche again.
That said, in smaller markets Dish Network is starting to eat away at cable subscribers. Dish is pulling ahead of DirecTV in having locals in the over 100 market range. Here in Gainesville (an over 100 market) Cable went from about 90% to 60 some percent over the last year here as Dish rolled out Gainesville locals and
OTA came on the air.
OTA took about 7% of the total they didn't have and Dish took the reaming 20 some percent. I don't have data on how many DirecTV lost but I am sure with Dish getting locals and DirecTV not, they also probably lost 20% of their customers to Dish.
There are also predictions now after the "Hidden Transition" is in full bloom, that
OTA could loose up to 5% of the total viewers, about what it grew in the last 4 years because of
DTV. Other factors are in play, like people having money again and turning back on pay TV, and Satellite and Cable going full bandwidth MPEG4, living
OTA again as an old technology.