A drop in overall TV station viewership following the two weeks after the June 12
digital transition has proven to be "largely temporary" according to a Nielsen blog
post by Sara Erichson.
Erichson also noted that viewers were using converter boxes to ready for digital signals in greater numbers over pay-TV subscriptions in the months leading up to the
digital transition.
Quote:
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Among those TV sets that became digitally ready in the few months just prior to June 12th, 77% were connected to a digital converter box, 19% to cable and 4% to DBS. This contrasts greatly to trends seen in the very early months, when the majority of the transitioning homes acquired cable or satellite in order to receive over-the-air television.
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Completely unready homes for digital signals is now stands at 1.3% of television households.
Other
DTV news from the net:
Government Exceeds Original Converter Box Coupon Funding Limit - 2009-07-24 15:00:45 EDT | Multichannel News
KSMU - Last Day to Apply for DTV Converter Box Coupons July 31
Last Day to Apply for DTV Converter Box Coupons July 31 - KSMU Ozarks Public Radio
Less advertising. 
Viewership back to normal after post-DTV decline
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