I think that was true this past year, but I think, Softie, you do need to be prepared for a decline. I think the period 2003-2009 will be remembered as the Golden Age of television, given how many great programs were broadcast,
OTA and via cable/satellite, and given how much greater production values and video quality are now than ever before. However, I do fear it will be all downhill from here. NBC's gambit, taking five hours of prime-time out of the schedule going forward, to devote to what used to be "late night" programming, is the harbinger of the decline. It will almost surely be (financially) successful, and will be followed by other networks following-suit in some way, shape or form. Perhaps one network will bring back a nightly 10PM newsmagazine. Perhaps another network will block out a similar number of hours per week for a serialized game show or Big Brother type show.
I think commercial avoidance is at least partially to blame for this. These other types of shows, first, are less subject to commercial avoidance, are far less expensive to present, and even afford better opportunities for product placement to replace depressed advertising revenue. The big a-ha moment in this regard, recently, was when the numbers came out regarding Fox's "remote-free" television experiment. They took two shows and reduced their commercial time by half. The objective was to at least make as much revenue as a regular show, by demonstrating that people would watch the commercials more consistently if there were fewer commercials during the hour. Well, that was the case, but no where near enough to make up for the lost minutes of advertising: Fox cut advertising time by half, but was only able to get 30% more revenue per minute as a result. They experienced substantially lower revenues, as a result, as compared to if they had the full measure of commercials.
So we viewers have driven broadcasters away from providing us great programming, and now, especially in light of the economic downturn, we're about to see that reflected in what offerings are available. There will still be great television available, of course, but more and more we're going to have to pay real cash money to access it.