Bounce TV Lands First Sponsor

**Fringe Reception** · 08-05-2011, 07:39 AM

Toyota Becomes First Sponsor for Bounce TV - 2011-08-03 13:45:23 | Broadcasting & Cable

From the article:

"Toyota USA has signed on as the first national sponsor for Bounce TV, the new broadcast networks aimed at African Americans, set to launch Sept. 26." ...

**MrPogi** · 08-05-2011, 10:39 AM

Utah has an African-American population of about 1.1%. I doubt I will ever see Bounce TV here.

**Orrymain** · 08-06-2011, 12:44 PM

Good for Toyota for coming on board. Every network needs a start.

**MrPogi** · 08-08-2011, 07:22 AM

I'm surprised that such a major corporation is first onboard for a new subchannel network with such a limited demographic.

AntennaTV had the worst sponsors when it first came on! It's gotten better, but I still don't see any sponsors with the ad budget of Toyota.

**Orrymain** · 08-08-2011, 03:55 PM

Someone has to have some vision and show support. I think it's great. The worst thing about success of these little and new stations is that success means more ad sales which means they will start cutting the shows.