Last week, one of our contributor's (HTNut) wrote about statistics in a recent
Harris Interactive Poll that showed the
HD-DVD format holding ground against Blu-Ray.
Quote:
Just one in ten Americans (11%) own a HD DVD player
7% own a Blu-ray player.
9% own a Sony PLAYSTATION®3 (which plays Blu-ray )
3% have the external HD DVD drive for the Xbox® 360 (which plays HD DVDs).
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Home Media Magazine reports that the BDA (Blu-Ray Disc Association) is now challenging the Harris with data from Adams Media Research.
Quote:
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“This finding suggesting that HD DVD player penetration grew from 6% to 9% in the period since the Blu-ray victory in the format war simply can't be right,” he said. “Our research on shipments and retail sales of players suggests that some 340,000 homes had an HD DVD player by the end of 2008 vs. 3.1 million homes with a dedicated Blu-ray player, and 9 million homes with either a dedicated player, a PlayStation 3 or both.”
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Whatever the case may be, Blu-Ray's market penetration is proceeding at a much slower rate than
once predicted. With
HD content easily accessible through "On Demand" services provided by cable and satellite providers, and streaming internet websites like hulu.com, one has to wonder if there will ever be a need for Blu-ray media.