Best Buy offering 99 cent video on demand movie rentals

Best Buy offering 99 cent video on demand movie rentals | MyCE – My Consumer Electronics



From the article:

"Electronics retailer Best Buy plans to offer 99-cent digital movie rentals through CinemaNow, as the company looks to pack into the increasingly crowded home entertainment market." ...

... "Redbox and other movie rental kiosks typically offer between $1 and $1.50 for daily DVD rentals, while CinemaNow provides 48-hour browsing windows for rented digital content. CinemaNow customers currently pay $2.99 to $3.99 for all rented movies. It’s not necessarily the early death of movie rental kiosks — especially since most consumers likely don’t realize Best Buy has CinemaNow — but it’s a clear sign towards an increased push in digital content distribution." ...

First comes the price-war; then comes the cost-cutting. Get ready for the permanent gutterizing of online distribution.