There's much abuzz about the PepsiCo/CBS partnership video promotion to be featured in the September 18 issue of the Entertainment Weekly. This marks an historic event, the first ever video to be displayed in a magazine ever, though only subscribers in New York and Los Angeles will receive the ad.

CNET has a picture of what it'll look like here: CBS to run video ad in magazine this fall | Digital Media - CNET News

CNET also reports that the chip that powers the magazine advertisement can hold approximately 40 minutes of video. The video display is 320x240 resolution and battery is reported to last for about 65 to 70 minutes.

No doubt it'll become a collector's edition. Very cool.