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This is a discussion on Learn More About MyDTV! within the Mobile DTV forums, part of the category.

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  1. #1
    DTVUSA Member
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    Learn More About MyDTV!

    One of my local broadcaster is KSTP and they are promoting Mobile DTV. In fact, they were advertising for a free drawing for the device and I was one of the winners!

    Learn More About MyDTV! | KSTP TV - Minneapolis and St. Paul

    You have been chosen to be a Mobile DTV antenna tester.
    View this email in your browser
    Congratulations
    You have been invited to a MyDTV event!
    You are receiving this e-mail because you signed up at KSTP.com to become a Mobile TV antenna tester.

    TO QUALIFY:

    You must be 18-years or older
    You must reside in the Minneapolis/St. Paul Metro area
    You must have a qualifying device (see device requirements)
    You must be willing to come to the KSTP-TV Studios (located at 3415 University Ave., St. Paul, MN 55114) this Thursday during either of the following time slots to have your antenna set up for service:

    Thursday, February 28
    9am-1pm
    5pm-7pm

    When you arrive at the KSTP-TV Studios, please park in the back of the building and enter through the Twin Cities Live Audience Entrance.

    DEVICE REQUIREMENTS:

    iPod touch (4th & 5th generation), iPhone 4, iPhone 4S, iPhone 5, iPad, iPad 2 or iPad (3rd & 4th generation), and iPad mini with iOS 5.1 or later

    Please note that iPod touch (5th generation), iPhone 5, iPad (4th generation) and iPad mini require a Lightning adapter (sold separately)

    WHAT TO EXPECT:

    The setup process should take 10-15 minutes to complete. However, be prepared for a possible wait time, depending on how many people attend the event at any given time.

    In preparation for receiving your Mobile DTV antenna, please download the MyDTV app to your device by clicking here. Downloading the app prior to attending the event will help speed up the setup process.

    MyDTV app

    Please RSVP to mobiletv@kstp.com to let us know which time slot you will be attending.


    Once the antenna is installed, we will periodically send you surveys to gather information about your experience with the device.

    Thank You for your interest in MyDTV!

    - KSTP-TV and KSTC-TV 45

    KSTP-TV | KSTC-TV 45
    Copyright © 2013 KSTP-TV, All rights reserved.
    You are receiving this e-mail because you signed up to become a MyDTV mobile antenna tester.

    Our mailing address is:
    KSTP-TV
    3415 University Avenue
    St Paul, MN 55114

    Add us to your address book

  2. #2
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    I assume this is DyleTV?

  3. #3
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    Thread Starter

    Quote Originally Posted by MrPogi View Post
    I assume this is DyleTV?
    I read an article back in September that leads me to believe that this is the Elgato. Here is the email that I sent to KSTP:




    I just read in this article that Hubbard Corporation will be giving away some Elgato MyDTV Dongles for Mobile DTV on October 1. How can I get one of those?

    Thank you in advance!

    Jim

    TVTechnology: Broadcasters Prepare for Mobile DTV Launch

    WASHINGTON—As mobile DTV rolls out in about 50 markets during the next few months, the service will rely more heavily than originally envisioned on peripheral “dongles,” initially priced at more than $100 each, that enable smartphones and tablets to receive signals. During this fall’s soft-launch phase, MDTV providers are still making fundamental business-model decisions about future deployment.

    Altogether about 90 U.S. stations are now transmitting MDTV signals, according to a Harris Corp. tally. Dyle TV signals now reach about 55 percent of the U.S. population.

    The long-awaited debut of commercial Dyle TV and MyDTV will include several innovative approaches, such as a shared-channel service in Minnesota’s Twin Cities, where commercial and public TV stations will be available via the same transmission. Dyle TV is the service of the Mobile Content Venture (MCV), spearheaded by NBC and Fox plus a dozen other group station owners; “MyDTV” is the branding for the service of the Mobile 500 Alliance, also a consortium of multiple station groups. In only a few cities, such as Las Vegas, Minneapolis/St. Paul; and Charlotte and Raleigh, N.C., are signals from both MCV and Mobile 500 stations now available.

    More details about upcoming MDTV plans may be revealed at a Sept. 2 promotional event at the Rayburn House Office Building on Capitol Hill organized by the Open Mobile Video Coalition.

    “Right now it’s all about receivers,” said Jay Adrick, vice president, broadcast technology at the Harris Broadcast Communications Division. “We’ve got to get more receivers out there.”

    Harris has supplied transmitter and related equipment to “the vast majority” (about 70 percent) of the TV stations transmitting mDTV signals, he said. The equipment costs about $75,000 to $125,000 per station, “depending on whether you’ve got an upgradeable exciter,” Adrick added.

    Two companies are making the initial dongles: Elgato, a German-American firm specializing in video and TV peripherals for Apple products, and Belkin International, a Los Angeles-based maker of consumer electronics devices, will begin selling their versions of dongles during the coming month. Both companies—as well as MCV, M500 and MetroPCS officials—declined to speculate on the number of receivers that will be in the market this year.


    Salil Dalvi, co-general manager of Dyle Mobile TV and senior vice president for Mobile Platform Development, NBCUniversal
    MetroPCS, the nation’s fifth largest wireless telephone provider, has begun selling the Samsung Galaxy S Lightray 4G handset with a preloaded Dyle TV app in 12 markets where TV stations are now transmitting Dyle-branded signals. The Samsung phone, with its built-in Dyle receiver and a telescoping antenna, costs $459 and is being promoted as an “Android smartphone [that] brings live TV to the palm of your hand.”

    iOS AND ANDROID VERSIONS
    Elgato displayed a DVB version of its “eyeTVmobile” dongle for Apple’s iOS platform at the IFA consumer electronics show in Berlin earlier this month. Adam Steinberg, the company’s marketing vice president, told TV Technology that Elgato is developing an Android version with Micro USB connector.

    Steinberg was also cautious about launching the service in the crowded pre-holiday season. “I would have loved to happen earlier in the year …[but] we may be surprised.”

    Belkin’s single MDTV receiver is called “Dyle Mobile TV” and will be aimed at iOS devices including iPhone, iPad and iPad Touch, according to a Belkin spokesperson. She acknowledged that “pricing and distribution are still being worked out since it is a slightly different kind of product,” and, like Elgato, Belkin expects most of the sales to be handled online, not through local electronics retailers.

    Both dongle makers expect broadcasters’ on-air promotions of the Dyle service to be the major drive to encourage viewers to order products. The dongle implementations—each less than two-inches square with built-in power and antenna—will require viewers to download free apps into their wireless devices that will be used to tune into local TV stations transmitting the Dyle and MyDTV services.

    Fisher Broadcasting and Hubbard Broadcasting, leaders of the Mobile 500, will soft launch MyDTV on Oct. 1 at their flagship stations in Seattle and Minneapolis/St. Paul respectively, according to John Lawson, executive director of the Mobile 500 Alliance. The companies are ordering 1,500 Elgato MyDTV dongles, most of which will be distributed for free, he said.


    Belkin Dyle Mobile TV
    “The pace of deployment will pick up, but for now there’s a real focus on the Seattle and Twin Cities experience,” Lawson said.

    Salil Dalvi, co-general manager of Dyle Mobile TV and senior vice president for Mobile Platform Development at NBCUniversal, agrees that many MDTV decisions will be made quickly. Dalvi told TV Technology that the Mobile Content Venture will offer the application and access to shows free “through the end of 2012.”

    “We’ll take a look at the end of 2012 to see if we continue free of charge,” Dalvi said. Customers who buy dongles or smartphones will be advised that the service price may change in the future.

    SIMULCASTING, ADVERTISING AND MORE STRATEGIES
    Most of the current MDTV programming consists of simulcasts of standard broadcast line-ups. In many markets, the group owners have received approval from ABC and CBS to transmit those networks’ shows via Dyle TV and MyDTV, although those networks are not participating in the initiative.

    For now most stations are concentrating on their primary TV broadcast line-up. One initial exception is in the Twin Cities, where Hubbard’s KSTP is a simulcast of the station’s feed of ABC network plus a simulcast of KTCA, Twin Cities Public TV.

    “This is a where the public-private partnership that we’ve created is paying off,” said Lawson, a former public TV executive.

    In markets such as Minneapolis/St. Paul, Atlanta and Washington, D.C., where ABC and/or CBS have authorized their affiliates to transmit network programming via MDTV on a trial basis, the networks “want to examine the response in order to formulate their own strategies,” Lawson said. He expects the networks and others “to develop their own mobile plans based on the Mobile 500 and Dyle experiences.”

    Among the chief objectives of this fall’s pilot services is an evaluation of advertising opportunities. Dalvi points out that since “all use is measured,” local stations will be able to show mobile usage data to potential advertisers.

    “We want to make sure that this is integrated as cleanly as possible into how a TV station is selling to advertisers,” Dalvi said. Although he declines to identify “who will provide the interface for measurement,” Lawson at Mobile 500 acknowledges that, “We have developed a research framework with Rentrak and Nielsen.”

    “We want to not only measure the consumer reaction but also deploy the advertising components which are the heart of our revenue model,” Lawson said. “We think we can get a higher CPM for mobile because of its unique characteristics, especially the total accountability of viewership.”

    Adrick of Harris said he believed the MDTV rollout would resemble the digital TV expansion of the last decade—but faster. He said out that new products “can handle encryption on the fly,” and Harris is working with Roundbox and other companies that will enable signaling, announcement and applications to accelerate MDTV capabilities.

    “We’ve been through the early adopter phase like DTV and hi-def,” Adrick said. “We’re at the phase where we have to get receivers into the marketplace, and when they are there, we’ll have more interest and more stations will dive in.”

  4. #4
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    DYLE-TV through an Elegato device.
    I was really hoping it would be the more widely available MDTV that many channels already broadcast free.

    Because:
    Is there a subscription fee for Dyle mobile TV?

    Dyle mobile TV is available with no subscription fee through the end of 2013.
    - See more at: FAQs » Dyle.tv
    If you want to keep it after this year, you'll need to pay.

  5. #5
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    Learn More About MyDTV!

    I am planning on going on Thursday sometime between 5PM and 7PM. My wife has an iPad Mini, so I hope to borrow that from her and bring it with to check this out. Frankly, I am underwhelmed, so far. I have both a SlingBox PRO-HD and one made specifically for DISH. I will continue to use them because Dyle TV seems destined to fail.

  6. #6
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    Dyle TV seems destined to fail.
    Of course it will fail, just as standard MDTV is failing. Not because it's a bad idea or service, but because our wireless data overlords won't allow manufacturers to integrate OTA TV into their phones / tablets, etc. Why would they sell you a device that allows you to reduce your consumption of their special brand of wireless data? Where's the profit in that?

    It's the same reason your fancy smartphone probably doesn't have an FM radio, although Sprint has recently announced they will have FM in SOME of their new smartphones. http://radiosurvivor.com/2013/01/13/...ttle-too-late/

  7. #7
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    MobileTV will end up moving to use the cellphone frequencies (besides they are more easily received on mobile antennas).

    Something like eMBMS will multicast TV to many cellphones within the range of a cell tower.
    Multimedia Broadcast Multicast Service - Wikipedia, the free encyclopedia

    Of course they will ask a for payment for the priviledge.




    Edit: Forgot you call them cellphones
    Last edited by nbound-au; 02-27-2013 at 12:35 AM.
    nbound-au is a qualified Antenna, Satellite, and MATV installer.

    I live in DVB-T land.


  8. #8
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    We had mobile TV on mobile phones, it was called MediaFLO or FLO TV. It failed and the spectrum was sold. It used the old UHF channel 55, shortly before and after the DTV transition when our highest channel became channel 51.

    I think the future of mobile TV will be IP, specifically the TV Everywhere streaming options offered by TV providers such as DirecTV or the channels themselves or ondemand providers such as netflix. The only catch is that it eats up a lot of data and you pay by the gigabyte here.

    Our channels are streamed via DirecTV and our mobile apps but you need a login from your TV provider.

    The problem for the industry is who is going to pay for it. People don't want a separate fee just for TV and the wireless companies don't want to give it away for free. The medium that seems to work is the current TV Everywhere model, where the cable providers offer this service and also pay their retransmission fees to carry the channels. People will pizz and moan about the hike in their cable bills but enjoy the "free" streaming on their cellphones.
    Last edited by n2rj; 04-01-2013 at 12:57 PM.
    Ryan, N2RJ

    Extra class certified antenna NUT

 

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