Sony, Cuts another 10,000 Jobs

From the article:

"Japan's Sony Corp is to cut 10,000 jobs, about 6 percent of its workforce, the Nikkei newspaper reported on Monday, as new CEO Kazuo Hirai looks to steer the electronics and entertainment giant back to profit after four years in the red ....

... Sony announced 16,000 job cuts in December 2008 after the global financial crisis battered demand for its products, but it has not managed to make a profit since then. ...



... The company has forecast a 220 billion yen ($2.7 billion) net loss for the fiscal year just ended, hurt in large part by its ailing TV business. Sony said last month that Hirai would keep direct charge of the TV business as part of a structural reorganisation." ...

Sony Job Cuts: Japanese Electronics Giant Reportedly Plans To Slash 10,000 Jobs In Turnaround Bid

Lots of recent bad product decisions + consumer unfriendly practices + lax security = lost consumer $$$.

It's payback time, Sony.