Yup advertising overlays are increasing, perhaps to some extent testing the waters in anticipation of using them to help address the impending revenue crisis being caused by commercial avoidance in general. For now, almost all of the overlays are just in-network advertising. I have only seen two overlays advertising a consumer product. However, that will change, if consumers don't pave a different path (such as a big increase in HBO and Showtime subscriptions).
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