3 in 10 households now have a DVR

Aaron62

Contributor
Staff member
#1
According to statistics by Nielsen, 3 in 10 US housholds "own" a DVR though live TV continues to be the favorite way to watch TV.

Now, my question is, since the majority of Americans do not own a DVR, I would think that live TV would of course be the favorite way to watch TV, right?
 

bicker

DTVUSA Member
#2
That number is at least three months old so probably not really accurate anymore:
As of March 2009, 30.6 percent of households in Nielsen’s National People Meter Panel have a DVR, up significantly from just 12.3 percent in January 2007.
Nielsen

I've seen projections putting the number over 50 percent by 2012.

Regardless, I don't think something can be considered "favorite" if there are no other choices. :) If you're going to factor in VCRs, then you need to factor in how many homes have them, and that's a lot higher. So "favorite" is still an elusive metric.

I think what you can find evidence for is that, when people have a choice, they tend to choose the more advanced choice, that packs more enjoyment into the smallest amount of time.
 

O-O

DTVUSA Member
#3
Now, my question is, since the majority of Americans do not own a DVR, I would think that live TV would of course be the favorite way to watch TV, right?
Regardless, I don't think something can be considered "favorite" if there are no other choices. :) If you're going to factor in VCRs, then you need to factor in how many homes have them, and that's a lot higher. So "favorite" is still an elusive metric.
Makes sense to me. It's a funny choice of wording from Nielsen,

Despite 3 in 10 households owning a DVR, live TV continues to be the favorite way to watch TV.
 

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