From The Article:
Yet when looking at Internet TV as a direct competitor to cable services, which the survey found 87% of Americans own, 56% of the survey, said that they would stop paying for cable and watch TV shows on the Internet if certain conditions were met.

Namely, two-fifths said they would stop paying if they could get all of the programs that they wanted to watch for free online (44%); a quarter said that they would need to get all the shows they wanted to watch online at the same time that they air on TV; 16% would do so if they could get all the programs they wanted to watch online for a ‘small fee’.
Read more: Majority of US cable TV viewers prepared for cord-cutting | News | Rapid TV News