Apple TV and HDTV Rumors: What's new for September

Rumors of an Apple HDTV set are still circulating, but the pressure is on for Apple in the shadow of Google Chromecast.

Chromecast is streamlined in comparison to the AppleTV box, not to mention the vast price difference between the two devices.

In response to Chromecast’s affordability and portability Apple may be releasing a smaller AppleTV box.

As of now, there is no word from Apple on the release date of the new device, but it’s obvious that the company will have to respond in a way that will satisfy their customers in the TV streaming market.