Here are another 800,000 reasons why Genachowski and Co. may wish to reconsider squashing broadcast TV in general... and killing OTA HD in particular:
Nearly 800,000 U.S. TV households 'cut the cord,' report says
The TechCrunch report on this topic later clarified the number, saying that the 800,000-household total was cumulative from the past two years.
If their estimates are accurate, that would mean 200,000 households in 2008, followed by 600,000 last year... and another 1 million this year. Looks like "cord cutters" just might become a growth industry!
Nearly 800,000 U.S. TV households 'cut the cord,' report says
Nearly 800,000 households in the U.S. have "cut the cord," dumping their cable, satellite, or telco TV providers (such as AT&T U-verse or Verizon FiOS) and turning instead to Web-based videos (like Hulu), downloadable shows (iTunes), by-mail subscription services (Netflix), or even good ol' over-the-air antennas for their favorite shows, according to the report.
Now, as TechCrunch points out, the estimated 800,000 cord cutters represent less than 1 percent of the 100 million U.S. households (give or take) currently subscribing to a cable/satellite/telco TV carrier, so it's not like we're talking a mass exodus here. But by the end of 2011, the report guesstimates, the number of cord-cutting households in the U.S. will double to about 1.6 million, and if the trend continues, well...
Now, as TechCrunch points out, the estimated 800,000 cord cutters represent less than 1 percent of the 100 million U.S. households (give or take) currently subscribing to a cable/satellite/telco TV carrier, so it's not like we're talking a mass exodus here. But by the end of 2011, the report guesstimates, the number of cord-cutting households in the U.S. will double to about 1.6 million, and if the trend continues, well...
If their estimates are accurate, that would mean 200,000 households in 2008, followed by 600,000 last year... and another 1 million this year. Looks like "cord cutters" just might become a growth industry!