Best HDMI cable for a Apple TV?

I have a new 55" Panasonic HDTV with HDMI input. I assume this is the best way to connect an Apple TV to it, so what is the best HDMI cable to use to connect it?
Honestly, an HDMI cable is an HDMI cable in terms of picture quality. I've heard that some cables may be a bit more durable than others but in terms of picture, they are all the same.
I have found the topic of "What HDMI Cable is Better" to be slightly religious for some folks! This seems to be an ongoing way to convince "us" as the consumer to spend double or triple for a slightly "dolled up" cable that doesn't deliver the equivalent of increased capability for the cost when you see the super, over priced deals in the store or online at places like Amazon. For those who are old enough, we had the same thing going on for just about every video cable type that is on the market now-adays.

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