Cable Channels "Fighting" Falling Ratings With More Ads


Staff member
If "Seinfeld" sounds funnier to you than normal, you're right.

TBS is one of the cable networks that are speeding up their content in order to squeeze more commercials inside their ad breaks, according to a report in The Wall Street Journal. The strategy has been noted on TBS' repeats of "Seinfeld," as well as its airing last fall of "The Wizard of Oz."

The technique has emerged after a steep ratings decline for many cable networks, thanks to millions of consumers migrating to Internet video services such as Hulu. But the networks' solution to fixing a revenue shortfall could have an unintended consequence: By packing in even more ads, their remaining viewers could get fed up with the clutter and ditch cable in favor of video services that cut out the ads, such as Netflix (NFLX) and Amazon (AMZN) Prime.
Read More: Cable networks are speeding up TV shows to cram in ads - CBS News

How stupid do cable channel owners think we are, and how stupid are they? We have falling ratings, therefore we will make the content less watchable by speeding it up and inserting more advertisements. I like my free channels better. More variety and fewer ads.

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