CEA Wants to Eliminate Free HDTV


Staff member
From The Article:
I’m not going to go all Nate Silver on this survey, but it’s clear that CEA’s assumption is that because OTA reception is trending downwards, that eventually it will reach zero. We at HD Guru feel that this is a false premise. To assume that everyone in this country who owns a television can or wants to pay for television service is foolish. By CEA’s own numbers, 9 million households currently rely exclusively on OTA reception. In other words, CEA would eliminate the only way 9 million households currently get TV reception.

Incidentally, CEA’s study not only has lower numbers for how many people rely on OTA, but is also the only one that finds these numbers dropping. I, for one, would like to see the demographics of the sample base. For example, here is a study by Knowledge Networks that finds 14% of US households still use OTA as their main source of TV reception. Their breakdown of demographics makes for an even more interesting story, which we’ll get to in a moment. The National Association of Broadcasters (NAB), their own slant decidedly pro-broadcaster, has already begun trying to push back.
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