CNN en Espanol will launch CNN Latino, a new over-the-air Spanish-language programming block created for the U.S. Hispanic market. The channel was was announced today by Cynthia Hudson-Fernandez, senior vice president and general manager of CNN en Espanol and Hispanic strategy for CNN/U.S. It will go live first in Los Angeles in late January on KBEH-DT Ch. 63, a stationed owned by Hero Broadcasting.
More evidence that the dominance of cable (and satellite) as a TV delivery system is slipping. Hispanics, of course, are one of the demographics most likely to get their TV over the air. But, other groups are following, especially among younger viewers. If more people cancel their pay-TV subscriptions expect content providers to follow the viewers and go more and more toward free OTA.