Cord Cutting? Young People May Never Hook Up

dkreichen1968

Moderator
Staff member
#5
From Other Related Articles

"Research firm Nielsen Co. also says the phenomenon is overstated. At a conference this summer, Howard Shimmel, a senior vice president at the company, said cord-cutting is mainly isolated to young, emerging households that aren't watching much online programming either."

Cable fears TV viewers will cut the cord | Business | Chron.com - Houston Chronicle

Where exactly are they getting programming?:) Are they just not watching, or are they watching in HD for free?

"Many college kids and younger consumers who are accustomed to getting video for free are simply never becoming cable subscribers. They can't cut that cord, because they never signed on to use it to begin with. Furthermore, there's the fact that cable companies actually are losing current subscribers."

Cord cutting is real. Even if cable companies won't acknowledge it yet. | Econsultancy
 
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Jason Fritz

Administrator
Staff member
#6
"Research firm Nielsen Co. also says the phenomenon is overstated. At a conference this summer, Howard Shimmel, a senior vice president at the company, said cord-cutting is mainly isolated to young, emerging households that aren't watching much online programming either."

Cable fears TV viewers will cut the cord | Business | Chron.com - Houston Chronicle

Where exactly are they getting programming?:) Are they just not watching, or are they watching in HD for free?

"Many college kids and younger consumers who are accustomed to getting video for free are simply never becoming cable subscribers. They can't cut that cord, because they never signed on to use it to begin with. Furthermore, there's the fact that cable companies actually are losing current subscribers."

Cord cutting is real. Even if cable companies won't acknowledge it yet. | Econsultancy
Cable company plans in this order:

Ignore. Downplay. Sue. Lobby.
 

dkreichen1968

Moderator
Staff member
#7
Fastest Growing Antenna Market, 20-Something Techy Kids

"'We've seen a huge rush in orders in the last six to nine months,' he (Richard Schneider of Antennas Direct) said. 'There's a perception that it's for the elderly or the indigent, but the fastest-growing part of our business is 20-something techy kids.'"

"'A coat hanger can be an HDTV antenna,' said Schneider, adding that current marketing is similar to the 1970s when antenna makers marketed a "color TV" antenna, which also didn't mean anything."

Business & Technology | Money tip: Old-style TV antennas can bring in new savings | Seattle Times Newspaper
 
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