Cutting the cable/satellite cord


Staff member
From The Article:

In the cable and satellite biz, they're called cord cutters -- people who drop their service with the cable or satellite provider because they're dissatisfied with the cost, the quality of programming, bad reception, ugly cable boxes or poor customer service.

So they cancel their service and revert to rabbit ears, a rooftop antenna or something in between.

"It cost too much for stuff I wasn't watching," Doug Mooney of North St. Paul said about the Comcast service he dropped two years ago. After doing some research, he bought a $30 bow-tie shaped antenna on the Internet and asked his son to install it on the roof.

It took some old-fashioned adjustments to get it to work. Mooney kept an eye on the TV screen inside and hollered to his son through a window when the antenna was positioned just right and the signal came

"It's a better picture than I got with cable," he said. He gets about 25 stations, including those broadcasting in high definition, since he has a high-definition TV.

Mooney isn't alone in making the switch, which is driving up business for antenna providers.

"My business was phenomenal last year," said Mike Ness, of Ness Electronics in St. Paul, an antenna wholesale business. "Antennas are cheap and you can use them with any TV."..

...Mooney was fortunate that he was able to get his antenna set up and get a signal right away. But many have found that it's challenging to get and maintain an over-the-air signal with an antenna. More than half of the people who buy antennas either ask for help or call a professional for installation, said Brad Eckwielen at DigiTenna, an antenna manufacturer near Milwaukee.
Cutting the cable/satellite cord |

And Also 3/23/11
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