FCC implementing Advertisement Loudness Mitigation Act (CALM Act)

The commission has taken steps to implement the 2010 Commercial Advertisement Loudness Mitigation Act, or the CALM Act, in which Congress gave the commission authority to address excessive commercial loudness, a written statement said.
Rules adopted Tuesday will require commercials to have the same average volume as programs they accompany.
More at: FCC adjusts volume on television commercials - Tampa Bay Business Journal

I say, let the people decide their volume preferences on their TV sets, not the advertisers.

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Canada quiets loud TV commercials

From the article:

“Starting on September 1, Canadians will be able to enjoy their favourite television programs without having to adjust the volume during commercial breaks,” said Jean-Pierre Blais, Chairman of the CRTC.

CRTC quiets loud TV commercials

* American TV Stations are required to comply to the same International standard by the end of the year.
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