Hulu Introduces Their New Summer Line-Up Exclusively Online

This summer, Hulu is turning to a new tactic to try and direct viewers to their website. In the past, the Hulu website has provided a mirror of televised programming, giving viewers an opportunity to watch shows up to a week after their initial air date. Beginning in June, Hulu will introduce new programming both to their channel and to their site, but the content will not be the same in both. The summer line up is to be split between the programming shown on television and those aired exclusively on their website. The line up consists of ten shows, three of which will be aired as usual on television, while the remaining seven will be aired exclusively on the Hulu website.

Hulu has found that while their site has quite a bit of traffic, most of it is limited to accessing clips of Family Guy and Saturday Night Live from the previous evening, rather than representing a viewer-ship independent of the televised programming.

Notable among the new programming is an aid to the rest of Hulu's programming. Kevin Smith, founder of the film production company View Askew Productions and best known for his direction of the films Clerks and Mallrats, is introducing a new program called "Spoilers". The show will review films as they are released and hopefully provide Hulu viewers with some direction as to which movies they should be setting time aside for.

Acting icon Jason Mewes will join Kevin Smith and a full theatre audience to watch, discuss, and as they put it, revere films. Hulu is taking a page from the popularity of podcasts that run on the energy of the host's personality rather than the product. Smith has famously rejected the contemporary publicity methods of big film business in favour of distribution on demand, a tactic completely inline with Hulu's plan of action.

Their online programming is most well-known for providing access to full episodes of the hit show Glee and hilarious clips from Saturday Night Live. Currently, shows that air only online have a more limited viewer-ship, despite access frequently being free of charge. However, the number of viewers and subscribers to their website is steadily growing, adding an additional half of a million viewers over the past four months.

Hulu has, in the past, acted as a host for streaming shows, as well as providing advertising opportunities for the programming of other networks, but has begun to grow into its own network. Shows that will be shown exclusively on Hulu's site are expected to capture the viewers that routinely access the site for clips from popular and more established TV shows. Online-only programs that viewers can expect to see soon include the religiously themed comedies "Rev," and "Little Mosque on the Prairie", as well as dramas like "Pramface," and "The Promise". "Derren Brown: Inside Your Mind," is the next installation catering to the resurgent popularity of illusionist magic shows. Another play for the appreciation of the supernatural is "The Booth at the End," a show about granting wishes and the unforeseen cost of getting them fulfilled.

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