Hulu No Longer For Sale, Owners To Invest $750 Million


Staff member
The Hulu divorce has been called off.

After months of fielding offers from would-be buyers for the popular online video site, owners 21st Century Fox Inc., Walt Disney Co. and NBCUniversal decided Friday to cancel the sale.

Instead, they said, they will invest $750 million in Hulu so it can better compete against Netflix Inc., Inc. and other Internet streaming services...

The media conglomerates touted the benefits of retaining ownership of Hulu.

"Hulu has emerged as one of the most consumer friendly, technologically innovative viewing platforms in the digital era," Disney Chairman and Chief Executive Robert A. Iger said in a statement. "As its evolution continues, Disney and its partners are committing resources to enable Hulu to achieve its maximum potential."

Chase Carey, president of 21st Century Fox, said that although there were "meaningful conversations with a number of potential partners and buyers, each with impressive plans and offers to match ... we decided to continue to empower the Hulu team ... to continue the incredible momentum they've built over the last few years."

The decision won praise from some Wall Street media analysts who had worried that a powerful distributor such as DirecTV would get its hands on another pipeline to consumers and use that leverage to squeeze programmers.

"This is an incredibly smart move by Disney and Fox," said Richard Greenfield, a media analyst at BTIG. "We think the worst thing they could have done is selling to a distributor, making a distributor stronger or increasing a distributor's leverage."

Hulu achieved record revenue of $690 million last year, and its paid subscription service Hulu Plus, which debuted in 2010, has more than 4 million subscribers.
Read More: Hulu sale is canceled; owners double down on the video site -

Okay, this is a relief. I was wondering if the new owners would try to put the whole thing behind a pay wall. That would have been the end of Hulu watching for me. The main thing I watch on Hulu (using PlayOn and my Rokus) is "Diners, Drive Ins, and Dives." But, if I really wanted to, I could watch 24/7 and not run out of content to watch.
Hulu...and here's where I'll say my peace with this......

Since returning to OTA for about a year now "the user guide" GUI and it's interface is the one thing missing (although I do love me some Titan TV I have a window open all the time on the computer here) but after a free trail of HULU.....I found two things rather obtrusive about HULU...ONE was it's confusing interface....I'd think a company with "so much" to offer wpuld have a more organized system.....and the series need to be presented with their own "interface" where users can choose by "season" and then by episode" with a "watched" system buildt in (like Netflix) but really......I see Hulu and it's PLUS unit as software/systems that would better be used as a "enhancement' to the "user guide" as an OnDemand option to shows presented...say they could appear GREEN when something popped up as "available" to watch....this could also be ways to enhanced and get companys to offer "FREE" guides....(being their enhancements we're used as "advertisements"
this would also be ways local broadcast could eventual plug in interactive segments to their exsisting line ups....

it's not a BAD IDEA

Netflix could be enhanced and plugged in like a "freature PPV section to the guide OR VUDU" as "rentals or PPV CHANNEL options (all paid for of course by resepective companies"