Interactive TV: The Second Screen and Special Apps

Fringe Reception

Super Moderator, Chief Content Editor
Staff member
From the NY Times Article:

"The Nielsen Company has some survey data confirming what we can see around us: Many TV viewers are using a computing device of some kind while they watch. Last October, Nielsen said 40 percent of smartphone and tablet owners in the United States self-reported that they used their devices daily while watching TV." ...

... "On the supply side, second-screen apps like those from, Umami, IntoNow, BuddyTV Guide and Miso are proliferating for smartphones or tablets. “Five years ago, we thought interactive TV was one screen,” Ms. Subramanyam says. “Turns out, it’s the second screen.” ...

Similar threads