The way I see it is this: why are more and more movie directors shooting in 3D? For the most part, I would say that if you didn't watch Avatar in 3D, you missed out on a crucial part of the movie. The environments and effects simply had that extra "oomph" with the added stereoscopic 3D. Of course, not all people felt this way, but the fact that so many movie theaters sold out on the 3D version of it (and that the 3D version tickets are much more expensive) shows that there is actually a large interest in 3D. I think the only thing people are afraid of is the extra price tag on the 3D TVs. But as the living rooms become more and more cinema-like (screens get larger and more affordable), the adoption of 3D TV will skyrocket. Personally, I love my LG 3D TV, and I watch at least one 3D movie about every 3-4 days or so.