Is original content on Netflix and Hulu the next big thing?

Original content produced by online streaming companies, such as Netflix and Hulu, challenge market norms for the production and distribution of those shows.

The question of marketing online originals, when it comes to making the content available for consumers outside the streaming world; creates some difficulty for producers. There is no research available as of yet to compare ratings of traditional TV viewing and online streaming, which makes the decision to further market an online original hard to come to.

There is no doubt that companies producing original content will take their products to the next level, such as offering their shows on DVD for consumers to purchase, it’s just a matter of time.


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