Local viewers are tuning in to free TV again

dkreichen1968

Moderator
Staff member
#1
Country videos, classic sitcoms and current weather are among the new options for those without cable...

More and more, beloved sitcoms, classic films, weather reports and even hip-hop showcases are being offered on free TV, as Twin Cities programmers experiment with subchannels -- additional feeds that became available in 2009 when the country switched from analog to digital...

Subchannels could play a significant role in the Twin Cities because 333,000 households have no interest in coughing up $100 a month for cable or satellite. That number represents 19 percent of the population, the highest share for any major metro in the United States...

Glynn believes that companies will want to advertise on both subchannels because of the people expected to be watching. According to USA Market Research, 46 percent of over-the-air households in the Twin Cities earn more than $50,000 a year and 18 percent of those viewers have a college degree. Adults 18-34, the demographic most coveted by advertisers, make up 34 percent of antenna or rabbit-ears users.

"I think there's opportunity out there," agreed WUCW's general manager, Phil Waterman. "There's no reason for us to think those consumers aren't important, because they are."
Read More: Local viewers are tuning in to free TV again | StarTribune.com
 

Fringe Reception

Super Moderator, Chief Content Editor
Staff member
#3
From the article Dan posted:

... "Subchannels could play a significant role in the Twin Cities because 333,000 households have no interest in coughing up $100 a month for cable or satellite.

That number represents 19 percent of the population, the highest share for any major metro in the United States.

(The average "antenna only" number in the other top 15 U.S. markets is 9 percent.) ...
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That means 1 out of 5 television viewers there have discovered FREE TV!
 

dkreichen1968

Moderator
Staff member
#4
That means 1 out of 5 television viewers there have discovered FREE TV!
Of course that is based on the Nielsen numbers which everyone knows are biased toward pay-TV. (Nielsen place Las Vegas, NV at 9% while Cox Communications estimates it at 20%)

Neilsen has the overall at 9% while both SNL Kagen and Knowledge Networks place the number at 15 to 16%. So 16/9=X/19. Do the math and X=33.8% Which of course, is just over 1 in 3.
 

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